The Irony in the Story of Stuff

I watched this video about two years ago that I thought was incredible. Since I still can't figure out how to add a link, type this in: www.storyofstuff.com
It really made me think of how we are a nation consumed with consumerism.

So a few weeks ago I'm early for an appointment and am browsing in a bookstore to kill time. This is what I see.



Anyone else see the irony here?